Definition

to rebrand (a product): to change the name or image (of a product) verb
rebranding (of a company): the changing of the name or image (of a company) noun
  • "Subject: Jingle guidelines for Outback Cologne Rebranding"
  • "We're trying to rebrand Outback Cologne as a scent that also appeals to urban individuals, university students, young professionals, people who frequent bars and cafés and single men on the dating scene."
  • "I think it's time we re-branded the Delavigne Corporation."
  • "As promised, here are the guidelines regarding the Outback Cologne rebranding project"

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